Media & Communication Currents http://journals.unimaid.edu.ng/index.php/mcc <p style="text-align: justify;"><em>Media and Communication Currents</em> is a journal devoted to intellectual thinking, based on historical, epistemological, methodological, theoretical and technical/policy discourses and expositions on any aspect of media and communication. Therefore, research and discussions that help to understand better, or reconceptualise the understanding of media or communication, popular culture and cinema, public relations, and advertising studies, social communication, new media, language uses in the media, communication and cultural policies, social and national identities, gender studies, sports and leisure, tourism and heritage, among other related issues and other social contexts are its area of interests. Given the link between history, epistemology, methodology, theory, and research, we are open to submissions of papers if it demonstrates a clear endorsement of Communication and media.</p> Department of Mass Communication, University of Maiduguri, Nigeria en-US Media & Communication Currents 2635-389X Relationship between Exposure to Chinese Movies and Nigerians' Willingness to Associate Face-to-Face with Chinese Nationals http://journals.unimaid.edu.ng/index.php/mcc/article/view/132 <p>Nigeria has become a home for many Chinese nationals, however, not much attention has been given in communication literature to the relationship between Nigerians and Chinese. Understanding the predictors of effective and non-prejudicial communication between nationals of different countries is vital to an effective relationship between nations - this is the main concern of this study that seeks to contribute to literature on mediated intergroup communication between Nigerians and Chinese nationals. Specifically, the study assesses the direct and indirect predictive relationships between Nigerians’ exposure to (contact with) Chinese movies and their willingness to associate face-to-face with Chinese nationals. The cross-sectional study adopted survey method and used a questionnaire as the instrument. The population was Nigerian adults (age 16 years and above) out of which 480 were drawn as a sample for the study, using purposive and convenient sampling techniques. The data were collected in Osun State, Southwest Nigeria and analysed with SPSS and AMOS statistical packages. Findings of the study revealed that there is an indirect positive predictive relationship (through exposure to Korean movies) between Nigerians’ exposure to Chinese movies and their willingness to associate with Chinese nationals. The study concluded that the more Nigerians watch Chinese movies, the more they will watch Korean movies, and the more they will be willing to associate with Chinese nationals. Findings of this study is a contribution to intergroup communication literature, and they will be helpful in formulation of government policies to deepen the relationship between Nigeria and China. The study recommended that Nigerian government should promote policies that will increase Nigerians' exposure to Chinese and Korean movies so that Nigerians' have a more favourable disposition towards Chinese nationals to deepen Nigeria-China relations.</p> Falade Oluwaseun Fategbe Ayobami Ojebode Copyright (c) 2021 Media & Communication Currents 2021-07-23 2021-07-23 5 1 1 18 Exposure to Broadcast Media Messages and Knowledge of Covid -19 Pandemic Among Residents of Port Harcourt, Nigeria http://journals.unimaid.edu.ng/index.php/mcc/article/view/133 <p>This study examines Port Harcourt residents’ exposure to broadcast media messages and knowledge of COVID -19 pandemic. The objectives include: to ascertain if Port Harcourt audiences are exposed to broadcast media messages on COVID -19, find out the extent of knowledge of Port Harcourt audiences on COVID -19 pandemic based on their exposure to broadcast media messages and discover the extent to which residents of Port Harcourt comply to broadcast messages on COVID -19 based on their knowledge of the virus. This work is anchored on Cultivation Theory. Survey research method was used for this study while a sample size of 384 was adopted using Krejcie &amp; Morgan Sample Determination Table. Simple frequency distribution table and Pie Chart were used in analyzing data generated for the study. The study ascertained that residents of Port Harcourt are exposed to messages about COVID -19 by the broadcast media. Their knowledge about the virus is high. However, they show low compliance disposition to the broadcast messages on the disease.The study concludes that exposure of residents of Port Harcourt to broadcast messages and knowledge of COVID-19 is high but they did not believe the messages even as their comliance to the messages is low. Therefore, we recommend among others that the broadcast media in Port Harcourt should sustain messages on COVID-19 pandemic to establish effect on the people. This is because the Cultivation Theory upon which this work is based recognises that campaigns on an issue over time, is the key to media effect on the people. This is necessary, especially in this phase of campaign for acceptance of COVID-19 vaccine.</p> Ata-Awaji Anthony Reuben Confidence Otikor Samuel Copyright (c) 2021 Media & Communication Currents 2021-07-23 2021-07-23 5 1 19 37 Social Media Fake News, Myths and Conspiracies on COVID-19: Threat to Public Health in Nigeria http://journals.unimaid.edu.ng/index.php/mcc/article/view/134 <p>Fake news and conspiracies are often associated with outbreaks such as pandemics and epidemics. Nigeria reported its first confirmed coronavirus case in February of 2020 and since that time, a tsunami of information on the disease has been seen online and offline. Myths, fake news and Covid-19 related conspiracies doubled across social media spaces. The threat of such infodemic on public health can only be imagined as it is impossible to quantify the collateral damage. Decisions taken based on falsehood or conspiracies can have adverse consequences on the health of individual members of society or the entire population. With the use of library research technique, this paper discusses how myths, fake news and conspiracy theories across social media platforms pose threats to public health in Nigeria. The paper with the use of activation theory of information exposure explains the need to create effective health communication to help reduce the impact of infodemic on Nigeria’s public health system even in the face of a pandemic. It therefore concludes that fake news, myths and conspiracies pose serious threats to public health as individuals could rely on them to take decisions that portends immediate and long term danger to the health of individuals and public health in general. Fake news on social media portends danger to public health as uncontrolled information can send consumers of such content into some form or panic mode, just as the chances of ignoring safety protocols may also be high on the part of those exposed to certain information on social media platforms.</p> Kelvin Inobemhe Copyright (c) 2021 Media & Communication Currents 2021-07-23 2021-07-23 5 1 38 55 Social Media and Journalism Practice in Nigeria: A look at News Sourcing and Dissemination among Journalists in Borno State http://journals.unimaid.edu.ng/index.php/mcc/article/view/135 <p>This paper examines the use of social media in journalism practice, with specific interest in news sourcing and dissemination among practicing journalist in Borno State Nigeria. The objectives of the study are: to determine whether journalists in Borno State use social media for news sourcing and dissemination, to determine what type of social media platforms they use for news sourcing and dissemination, determine, whether the use of social media have enhanced their productivity in news sourcing and dissemination and to identify the challenges they face in the use of social media a for news sourcing and dissemination. The surveys research design was adopted for the study and structured questionnaire was used to gather data from a sample of 120 respondents. The study found that that Journalists in Borno State use of a social media for news sourcing and dissemination. The types of social media used by journalists for news sourcing and dissemination in Borno State are Facebook, WhatsApp, Twitter and YouTube. Study further found that the use of social media by the respondents has enhanced their productivity in news sourcing and dissemination. The study concludes that In spite the challenges associated with the use of social media for news sourcing and dissemination, journalist find it useful and has enhanced their professional productivity in news sourcing and dissemination. The study recommends that Journalist can expose themselves advanced social media skills to enable them make the most out of the it for their professional endeavours.</p> Bitrus N. Umar Copyright (c) 2021 Media & Communication Currents 2021-07-23 2021-07-23 5 1 56 70 Social Media Regulation in a Democratic Nigeria: Challenges and Implication http://journals.unimaid.edu.ng/index.php/mcc/article/view/136 <p>The debate to censor social media has taken the front burner in discourse across social milieu and on a global scale. Government institutions are championing the course based on what they termed “abuse of the platforms”. According to authorities, social media has the propensity to ignite an already polarised country like Nigeria if not quickly checked. However, the traditional media is regulated and many believe the call to regulate social media is a ploy to muzzle free speech. Regulatory frameworks are not new to the media in Nigeria – National Broadcasting Commission, and the Nigerian Press Council regulates broadcast and print media in the country. In a democratic society, over-regulation is seen as a threat to free speech. Therefore, the call to regulate social media has received backlash from Nigerians across political divides. Anchored on regulation theory, this paper discusses the implications and challenges of regulating social media in a democratic society like Nigeria. The major challenge is that of infringement on citizens’ right to free speech. The study utilised library research to arrive at secondary data sources useful for understanding the challenges and implications of embarking on a social media regulation in Nigeria. The paper concludes that it is indeed difficult to regulate social media as it will likely constitute an attack on freedom of expression – a fundamental right of human beings which democratic regimes the world over seeks to uphold</p> Tsegyu Santas PhD Kelvin Inobemhe Copyright (c) 2021 Media & Communication Currents 2021-07-23 2021-07-23 5 1 71 88 Framing of the COVID-19 Pandemic during the Government’s Imposed lockdown by the Daily Trust and the Punch newspapers http://journals.unimaid.edu.ng/index.php/mcc/article/view/137 <p>This study analysed the framing of the Nigerian Government’s COVID-19 Lockdown in the Daily Trust and The Punch Newspapers. The objectives of the study are to identify and determine the types, distributions, dominance and slant of the frames used by the media during the COVID-19 lockdown. The study employed a descriptive quantitative design, and the study period was from 30th March to 4th May 2020. A total of 2,007 newspaper items on COVID-19 were identified from 50 editions of the two selected national newspapers (25 editions for each newspaper) that were content-analysed. The findings reveal that The Punch newspaper had 1,009 COVID-19 stories published, while, the Daily Trust newspapers had 998 COVID-19 stories. Out of these, News had the highest number of stories. Out of 2007 newspaper reports, Preventive oriented frames appeared the most, followed by Palliative oriented frames. Findings further suggests that an overwhelming majority of media reports concerning the Covid-19 were positive and aimed at creating awareness on the dreaded virus. The study concludes that during the first lockdown in Nigeria, the print media devoted more media space in the coverage of the COVID-19 preventive measures and issues of COVID-19 palliatives. Further study is recommended on the framing of the Covid-19 in Nigeria by other newspapers.</p> Yusuf Mu’azu Jude Melea Moses Copyright (c) 2021 Media & Communication Currents 2021-07-23 2021-07-23 5 1 89 106