Audience perception of the credibility of AKBC Radio and Planet FM in the coverage of 2019 elections in Akwa Ibom State, Nigeria
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Keywords

Audience
Elections
Coverage
Credibility
Perception

How to Cite

Bassey Esuk Bassey, PhD. (2020). Audience perception of the credibility of AKBC Radio and Planet FM in the coverage of 2019 elections in Akwa Ibom State, Nigeria. Media & Communication Currents, 4(2), 224 - 244. Retrieved from http://journals.unimaid.edu.ng/index.php/mcc/article/view/117

Abstract

This study examined audience perception of the credibility of AKBC Radio and Planet FM in the coverage of 2019 elections in Akwa Ibom State of Nigeria. The research objectives included finding out whether the audience have perceived AKBC Radio and Planet FM as giving adequate coverage to the 2019 general elections in Akwa Ibom State of Nigeria; whether the audience perceived AKBC Radio and Planet FM as having given equal opportunity to all political parties during the 2019 general elections in Akwa Ibom State of Nigeria. The research adopted the survey method where a total of 384 respondents were drawn from the population of Akwa Ibom State. The findings revealed that audience perceived that the two radio stations- AKBC Radio and Planet FM, had devoted airtime to the coverage of 2019 elections in Akwa Ibom State of Nigeria but Planet FM gave more airtime than AKBC Radio. Audience perceived that the state government-owned AKBC Radio did not give equal opportunity to all political parties during the elections and the audience scored Planet FM 72% on credibility scale while AKBC Radio recorded abysmal 26.4%. The study concluded that ownership structure had influenced the coverage of 2019 elections by AKBC Radio in contrast to Planet FM. It therefore recommends that the media should always give equal opportunity to all political parties and their candidates and also reflect all shades of opinion in reporting elections in order to retain the people’s confidence and maintain credibility since journalism is built on public trust.

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