Human Media and Behaviour Change Communication Trajectory of Calabar Youths’ of Cross River State in the EndSARS Excesses
PDF

Keywords

Behaviour
Change Communication
EndSARS
Excesses
Human Media
Youths

How to Cite

Stanislaus Iyorza (Ph.D), & Bassey Nsa. (2020). Human Media and Behaviour Change Communication Trajectory of Calabar Youths’ of Cross River State in the EndSARS Excesses. Media & Communication Currents, 4(2), 171 - 190. Retrieved from http://journals.unimaid.edu.ng/index.php/mcc/article/view/114

Abstract

The paper examines human media and Behaviour Change Communication trajectory of Calabar youths of Cross River State in the EndSARS excesses. Objectives of the paper include: to identify behaviour change communication approaches adopted by human media, to assess human media’s commitment to behaviour change communication and to determine the relationship between human media’s change communication activities and the 2020 youth EndSARS excesses in Calabar, Cross River State. The study adopted the survey and descriptive research designs to elicit data from the primary audience. The tool used for data collection was the questionnaire. The sample size of the population of the study was 597. The convenience sampling technique was used to select the respondents. Findings indicated that the approaches used are: face-to-face advisory sessions through family meetings; peers communication through unofficial physical forums, online/virtual-chats; personal counselling and preaching of morality. Findings also showed that human media’s inadequate commitment to behaviour change communication approaches over the years and had perhaps partly contributed to the EndSARS excesses in Calabar, Cross River State. The study concludes that the failure to apply human media approaches in communicating to Calabar youths is one of the direct causes of the EndSARS excesses in Calabar, Cross River State. The paper recommends that the human media should plan and adopt behaviour change communication and apply it in communicating to youths and mobilizing them against embracing anti-social vices in Nigeria.

PDF

References

Agency Report (2020, October 24). “Hoodlums vandalise NLC, INEC, SEMA others in Calabar”. Premium Times. https://www.premiumtimesng.com/regional/south-south-regional/422820- hoodlums-vandalise-nlc-inec-sema-others-in-calabar.html

Aidoghie, P. (2019) “Nigerian woman executed by Saudi Arabia for drug Trafficking”

The Sun. https://www.sunnewsonline.com/page/8319/

Akaranga, S. and Ongong, J. (2013). “The phenomenon of examination malpractice: An example of Nairobi and Kenyatta Universities.” Journal of Education and Practice, 4(18): 87 – 96

Akpan, A. (2020, October 25). Ayade orders house to house search for looted items”. The Guardian. https://m.guardian.ng/news/ayade-orders-house-to-house- search-of-looted-items/

Belch, G. and Belch, M., (2001). Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw Hill.

Bertram, K., Serlemitsos, E. & Clayton, S. (2016). “What is SBCC?” SBCC for emergency preparedness implementation kits. www.sbccimplementationkits.org.

Dabiri-Erewa, A. (2019, April 5) “Another Nigerian caught in Saudi Arabia with 1,138g of cocaine” The Punch. https://punchng.com/another-nigerian-caught-in-saudi- arabia-with-1138g-of-cocaine-abike-dabiri-erewa/

Etuk, G., Ihejiamaizu, G. & Obaji, N. (2016) “Residents’ perception of youth gangsterism and socioeconomic life in Calabar South Local Government Area of Cross River State, Nigeria.” Journal of Social Science for Policy Implications. 4(1). 19-36

Family Health International Institute for HIV/AIDS (2002). Behaviour Change Communication (BCC) for HIV/AIDS: A Strategic Framework. www.hivpolicy.org.

Garcia, I. (2011). “Human media: the new media”. Social Media Today.

www.socialmediatoday.com.

Haralambos, M. and Martin H. (2008) Sociology: Themes and Perspectives. 7th Edition.

Harper Collins.

Hasan, S. (2013) Mass Communication: Principles and Concepts. (2nd edition). CBS. Hilker, L. & Fraser, E. (2009). “Youth exclusion, violence, conflict and fragile states.”

Report Prepared for DFID’s Equity and Rights Team.

http://www.gsdrc.org/docs/open/con66.pdf

Ike, N. (2005). Dictionary of Mass Communication. Book-Konzult.

Iyorza, S. (2014). “Global Media and Neo-Colonialism in Africa: the Socio-Ecological Model Solution to Nigeria’s Development Efforts”. Eds. Kingsly Owete et al. Freedom, Self-Determination and Growth in Africa. Media Team IT Education Centre. 1-18

Iyorza, S. (2014) Journalism: Basic broadcasting and news reporting techniques.

Graphicframe.

McLuhan, M. (1995). Understanding Media: The Extension of Man. MIT Press.

National Youth Policy of Nigeria (2009). Second National Youth Policy Document of the Federal Republic of Nigeria. https://www.youthpolicy.org/

Nwagbara, E. (2006). Sociology of Mass Communication. El-Sapphire

Omonijo, D., Jude-Theresa, M., Uche, N. & Ezechukwu, E. (2016). “The Proliferation of Churches and Moral Decadence in Nigeria: The Socio-Economic and Religious Implications.” Scholars Bulletin. http://scholarsbulletin.com.

Palmer, A, Jason, N. & Karen, R. (2016). “How Does Difficulty Communicating Affect the Social Relationships of Older Adults? An Exploration Using Data from a National Survey”. Journal of Communication Disorder. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4968942.

PopulationStat (2017) “Calabar, Nigeria Population” https://populationstat.com

Royal, D. (2020) “Nigeria: Police arrest over 40 suspected armed robbers, cultists in Cross River”. All Africa. https://allafrica.com/stories/202005080399.html

Ugal, G., Nwagbara, E. & Uyang, F. (2011). “Youth unemployment and its consequences in Calabar metropolis; Need for government intervention.” African Journal Online. 10; (1&2). https://www.ajol.info/index.php/gjss/article/view/79478

Una, E., (2020). “Cross River Government Demolishes Kidnappers Houses in Calabar”. Vanguard. https://www.vanguardngr.com/2020/08/cross-river-govt- demolishes-kidnappers-houses-in-calabar/

Downloads

Download data is not yet available.