Public Awareness and Knowledge of Approaches on the Campaign against Open Defecation in Benue State


Public Awareness
Open Defecation

How to Cite

Kevin Alom, PhD, Abari Ijuo Ogah, PhD, & Samuel Dogo. (2020). Public Awareness and Knowledge of Approaches on the Campaign against Open Defecation in Benue State. Media & Communication Currents, 4(2), 129 -148. Retrieved from


This study examined public awareness and knowledge of approaches on the campaign against open defecation in Benue State. The work was anchored on Situation Awareness Theory of communication. Survey method was employed using questionnaire as instrument of data collection from a sample of 400 respondents drawn from the three zones of the State. The study sought to determine the level of public awareness and knowledge on approaches used in the campaign against open defecation in Benue State. This study found an adequate awareness level on the campaign against open defecation in Benue State. The study also ascertain the level of community knowledge on approaches used in the campaign against open defecation in Benue State. Top most approach found is the use of leaflets, posters and signboards (50%). Other campaign approaches found to project open defecation free status in the State include the use of opinion leaders, town criers and health workers’ mouth-to-mouth campaign (22%) and radio, television and newspaper (21%). The approaches that were rated least is social media/blogging (6%). The study found that the community compliance level is very good and not yet excellent yet. However, 10% of the respondents still defecate in the open and overwhelming 81% have access to toilet facilities. The study concludes that though defecation is a natural urge that is demanded of everyone, the place of latrines and toilet cannot be undermined. The study amongst others recommends aggressive publicity and campaign for full actualization of open defecation free Benue community, a combination of orthodox and mass media tools at the grassroots levels and the setting up of strong sanitation policies as well as monitoring team to rid the community from open defecation.



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