HIV/AIDS Sensitisation Leaflets in Hausa and English: Semiotic and Textual Analysis

  • Baba Mai Bello Department of Languages and Linguistics, University of Maiduguri
  • Mohammed Laminu Mele Department of English, University of Maiduguri
Keywords: HIV/AIDS, Semiotics, Sensitisation, Leaflets, Prevention, Disparity, language


This paper makes a comparative content and semiotic analysis of HIV/AIDS sensitisation leaflets to ascertain the extent to which difference in language is responsible for conveying disparate messages to target readers. Four leaflets (two in English and two in Hausa) constituting two pairs of identical texts produced by the same organisation were selected and carefully compared, both textually and semiotically. The analysis reveals that campaigns on HIV/AIDS appear to cultivate different perceptions and attitudes in their audience, depending on the language used, resulting in different, somewhat opposing views and practices in dealing with the pandemic. On the basis of its findings, the paper stresses the need for HIV/AIDS campaigns in all languages to have common grounds in terms of addressing critical issues relating to the disease.


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How to Cite
Baba Mai Bello, & Mohammed Laminu Mele. (2016). HIV/AIDS Sensitisation Leaflets in Hausa and English: Semiotic and Textual Analysis. Annals of Borno, 26(1), 3-20. Retrieved from